Features:

• The Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colours, replicating how we see the real world.

• Pure black, lifelike brightness, and billions of accurate colours enhanced by XR OLED Contrast Pro™ and XR Triluminos Pro™.

• Get access to all your favourite streaming apps in one place with Google TV™, and simply use your voice to search and ask questions with Google Assistant™. Supports Apple Airplay.

• Get high-quality 4K UHD movies on us with the BRAVIA CORE™ app.

• Game Menu puts all your gaming picture settings and exclusive assist features in one place.

• Get the advantage of high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and ALLM.

• Take your PlayStation® 5 gaming to the next level with exclusive features that optimize picture quality for gaming and streaming.

• Enjoy engaging cinematic content the way the creators intended with support for Dolby Vision®, IMAX® Enhanced, Netflix Adaptive Calibrated Mode, and more.

• With Acoustic Surface Audio+™ and support for Dolby Atmos®, hear true immersive audio with actuators that vibrate to produce sound from the entire screen perfectly matching the action.

• Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars, reinforcing the centre speaker channel for clearer, fuller dialogue and more immersive sound.

• Bring back lost detail, with reduced noise, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling.

• See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion.

• Multi-position stands with three variations of flexibility – the standard low-profile setting for immersive viewing, narrow furniture setting, or raised to accommodate a soundbar.

• With the optional BRAVIA CAM, Ambient Optimization Pro automatically adjusts the picture and sound according to your room environment, and you can also enjoy video chat on the big screen.

• The Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to change them individually or in one go.

Wonderful pictures with bright, pure black OLED

See every single detail, even in dazzling light or deep shadow. This OLED TV, powered by Cognitive Processor XR™, maximizes picture quality for incredible realism.

Pure blacks. Peak brightness. Remarkable contrast.

XR OLED Contrast Pro boosts colour and contrast in bright areas. With a temperature sensor and high luminance panel, Cognitive Processor XR™ detects screen temperature and precisely controls light. [1] High luminance panel [2] Temperature distribution mapping

Beautiful OLED picture powered by our most powerful processor

Billions of accurate colours and pure OLED black make everything you watch and play come to life with natural hues and shades, powered by the intelligent Cognitive Processor XR™.

The screen is the speaker for pictures and sounds in perfect harmony.

Hear true immersive cinematic audio with sound produced from the entire screen delivering an elevated sound stage and clear dialogue.

The entertainment you love. With help from Google

Google TVTM brings your favourite content from across your apps and subscriptions and organizes them just for you.

Game time. Be invincible.

Or BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Pair with PlayStation®5 for absolute immersion.24 Screen image simulated.

Beautifully designed to complement your viewing experience.

Focus on the big picture with our minimalist design that fuses the screen and bezel into a single slate.

Designed with the environment in mind.

Sony TVs are engineered to deliver stunning designs with the environment in mind.

Extended colour volume, now see every shade and hue.

Over a billion colours are reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide colour spectrum delivers natural shades in every detail.

More vivid colours and realism than conventional TV

Less noise. Less blur. More clarity in every picture.

XR Clear Image reduces noise by utilizing zone division and dynamic frame analysis and minimizes blur.