Breathtaking colours make everything so real

Over a billion colours are brought to life by TRILUMINOS PRO™ and our 4K HDR Processor X1™. With extreme contrast, everything you watch feels so real.

Super 4K resolution, whatever you’re watching

See glorious 4K pictures, rich with real world detail and texture, exclusively powered by our 4K HDR processor X1™. Images filmed in 2K and even HD are upscaled close to 4K levels of detail by 4K X-Reality™ PRO using a unique 4K database.

Hear high-quality sound

Designed to complement the sound quality and slimness of the TV with its unique new shape, our X-Balanced Speaker drives movies and music with clear sound.

Experience the thrills of the theatre

See all your favourite movies in a new way with more drama and realism on a 4K Ultra HD TV that’s designed to create a real theatre experience at home. Dolby Vision™ brings scenes to life authentically while Dolby Atmos™ fills the room with immersive sound.

Just say what you want to see with voice search

Find new favourites, faster, with voice search. Jump right to a show or movie just by saying it, or try browsing with a voice search like “find action movies”. Press the voice button on your remote to get started.

Flush Surface for more immersive viewing

As the bezel is extremely narrow, your eyes naturally focus on the picture, not what’s around it.

Supreme pictures and sound, whatever the environment

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

Discover new ways to enjoy TV with BRAVIA CAM

Explore an array of fun new TV experiences with BRAVIA CAM including gesture controls, and much more.